Content Marketing is a new media.

You can continue to pay a lot of your money on big board advertisement or television.

Or you start your content marketing today with a very low-cost.

You will see how you could reach your customers directly via their computer screen or mobile.

That’s what we are going to talk in this post.

You might read my previous post already about Social, Digital and Mobile in Cambodia.

Internet users in Cambodia is growing fast! And we are the first country in the world that has number of mobile users more than fixed phones. Impressive isn’t it?

And you know what? It’s a good sign to start your content marketing.

What is Content Marketing?

There are two words: Content + Marketing.

I will explain the 2nd word “marketing” first because it is easy to understand.

I believe everyone understand the meaning of marketing.

Anything you do to promote your business is marketing. Cambodia today has various marketing platforms: advertising board, television, radio and newspaper.

There is now a popular way of modern marketing: advertising on the websites. Even it is new, I still include it to the traditional advertising because you have to pay for it.

I could see two issues on these traditional advertising platforms:

1. Cost! You need to pay for your advertising campaign. It is not cheap if you want to run a video campaign on a television channel. It is Ok as long as you have budget but you still need to deal with the 2nd issue!
2. Reach? With social media and mobile technology, people pay less attention to the television and traditional medias. I myself didn’t watch Tv for months now. I asked few friends and received the same answer. The best way to reach people now is on social media. It’s a fact and we cannot deny it, especially if you want to promote your business.

What is content?

To give you the easiest way of explanation, anything you post on your Facebook or social media is a content. Everybody is a publisher now.

Maybe you don’t even realize you are a publisher!

I started seeing people posting a lot of contents, almost instantly. They already have a sense of knowing how to reach people.

But posting content on social media is not totally a good choice. You can make people attention to what you post on social media, but what is they want to know more details about the products or services?

What if they want to buy?

To me, blogging is a best way to do Content Marketing. You can write a blog post as long as you want but you should better make it short as much as possible. People don’t have much time these days.

The good thing about blogging is that it’s yours. People use the word: home-base to name their blog.

Please remember what you post on social media is not belong to you. It is indirectly belongs to Mark Zuckerberg, founder of Facebook. He can decide to close your account completely if he wish to. But I hope he won’t.

He can even decide when to show you content and you need to pay him if you want to promote your post!

Social media is a good place to reach people but you need to drive them back to your blog. You need to have good contents, a lot of good contents that will educate people what is your business and how you could help them to make their life better.

That’s what I call Content Marketing.

Or maybe you still think traditional advertising platforms will work the best for your business. I am glad to hear your opinion on this.